This piece was created as part of a wearable technology collaborative design project between SCAD and Fossil. The goal was to create a classic feminine looks with unobtrusive technology. The theme, "Empowered Intuition", is all about displaying the correct information at the right time. The technology aspect of the watch is intuitive and contextual rather than passive and unresponsive. This means the information is only displayed when necessary. The watch, "Smart Daily", has a hidden display activated by turning a pusher on the left side of the watch. As soon as the pusher is turned, it reveals a display that illuminates and presents the applicable Google Now cards relevant to the situation the user is in. There is no interaction with the watch, just the decision to have relevant information fed to you or not. When the user doesn’t want smart contextual information, they can hide that feature and continue normal operations.